From Cravings to Conversations: How Reco’s Menu Was Made to Talk
At Reco, we don’t believe a menu should do more than list dishes.
It should guide. Suggest. Understand. Even make you smile.
From the outside, Reco looks simple:
📲 Scan a code → chat with the menu → get great recommendations.
But behind that easy experience?
There’s a whole world of food nerds, picky writers, and design perfectionists making sure it feels just right.
Here’s a peek behind the plate — how we built a smart menu that feels human.
Want to see how this works for restaurant owners? Read this 👉 https://archive.reco.chat/reco-for-restaurants/
1. We started with cravings, not code
- What do people really want when they go out to eat?
- What questions do they ask?
- What frustrates them?
- What delights them?
We didn’t start with algorithms. We started with appetite.
2. Reco talks like a person (because food is personal).
Menus don’t have to be cold or robotic. So we rewrote every message, every prompt, every answer – to sound like your foodie best friend.
👉 Clear. Friendly. Sometimes cheeky. Always human.
”You’ve got great taste. Literally”
”Want something spicy, but not burn-your-face spicy?”
Reco speaks your language. Try the live demo and see for yourself.
3. We tested every word, every screen.
- Does this message feel natural?
- Would my mom know what to tap next?
- Does this flow make sense in real time, at table, with people waiting?
If something didn’t feel right, we scrapped it. If it slowed things down, we simplified it.
👉 Menus deserve more than static PDFs or clunky UX — guests expect better
Link to: Fast Company – The Case Against QR Code Menus
4. The real goal? Make dining feel easy again.
No apps to download.
No confusion.
No awkward “uhh… what is this dish?” moments.
Just a menu that listens, understands, and helps – instantly.