5 Strategies to Increase Average Ticket in Your Restaurant

Increasing your average ticket size is one of the most effective ways to boost restaurant revenue without acquiring new customers.

Strategy 1: Strategic Menu Engineering

Position high-margin items prominently on your menu. Use visual cues like boxes, colors, or icons to draw attention to profitable dishes.

Strategy 2: Smart Upselling

Train staff to suggest appetizers, premium sides, or wine pairings. Even better, let smart menus like Reco do this automatically.

Strategy 3: Bundle Deals

Create attractive meal combinations that offer perceived value while increasing total spend.

Strategy 4: Limited-Time Offers

Promote seasonal or special items that command premium prices and create urgency.

Strategy 5: Digital Recommendations

Use AI-powered suggestions to recommend complementary items based on customer preferences and order history.

Measuring Success

Track your average ticket size weekly and test different strategies to see what works best for your restaurant.

Small increases in average ticket size compound over time, leading to significant revenue growth.