Why PDF Menus Are Costing You Money

Let’s be honest: if your digital menu is still a PDF, you’re not offering a better experience.
You’re offering a printout on a screen.

It’s slow. It’s clunky. It doesn’t help anyone make a decision. And worst of all? It’s quietly costing your restaurant revenue. Here’s why:

1. PDF menus don’t sell

PDFs can’t recommend a wine pairing. They don’t upsell guac. They don’t adjust based on what guests want.

A smart menu like Reco does. It learns from guest behavior and gently nudges them toward high-performing items – like a great server would.

See how Reco helps restaurants upsell without lifting a finger → https://archive.reco.chat/reco-for-restaurants

2. They make guests think too much

Guests don’t want to zoom in, scroll endlessly, or decipher weird formatting. When it takes effort to order, people either rush their choice or skip that second drink. Reco simplifies the flow with suggestions like:

”Want something spicy but not too heavy? Here are 3 favorites.”

That’s what helps guests choose with confidence and spend more.

Explore how QR code menus enhance customer experience and drive sales.
Link to: PDF Menu? No, Your Customers Deserve Better

3. You can’t learn anything from a PDF

A static file gives you zero insights. Reco shows you what people searched, clicked, and ignored – so you can improve your menu in real time.

Ready to upgrade? Ditch the dead-end PDF.
Give your menu a voice – one that works for your guests and your bottom line. 👇