Why PDF Menus Hurt Your Restaurant's Revenue

If your digital menu is still in PDF format, you're not offering a better experience. You're offering a printout on a screen.

And it's costing you money.

PDFs don't sell. They just sit there.

A PDF menu is passive. It can't recommend. It can't upsell. It can't adapt to the time of day, the weather, or what's running low in the kitchen.

Your guests pinch, zoom, scroll, and squint. By the time they figure out what to order, they're frustrated—not hungry.

The hidden costs of static menus

Every PDF menu is a missed opportunity:

• No personalized recommendations
• No real-time updates
• No analytics on what people look at
• No way to highlight specials
• No translation for international guests

Smart menus drive revenue

Reco transforms your menu from a static document into a dynamic sales tool:

• Increases average check size with intelligent upselling
• Reduces order errors with clear descriptions and visuals
• Speeds up ordering with smart search and filters
• Adapts in real-time to inventory and specials

The math is simple

If Reco increases your average check by just 10% and you serve 100 customers a day with a $30 average check, that's an extra $3,000 per day. $90,000 per month.

All from replacing a PDF with intelligence.

Stop leaving money on the table. Make your menu work for you.